Tactical Gear

Tactical Gear Marketing Case Study — 506% Organic Traffic Growth

Client and brand names have been redacted to protect the privacy of this tactical gear manufacturer. All performance data, metrics, and results presented are authentic and verifiable.

Company Overview:

Designs and manufactures high-quality, customizable holsters for everyday carry enthusiasts.

Growth with Adams Internet Marketing

Before Adams Internet Marketing (September 2023)

After Adams Internet Marketing (October 2025)

Visual representation for all-time growth

Metric	Before (May 2023)	After (Sep 2023)	Growth
Referring Domains 🔗	122	245	⬆️ +101%
Organic Traffic 🚀	2,984	18,074	⬆️ +506%
Organic Traffic Value 💰	$1,062	$6,995	⬆️ +559%
Organic Pages 📄	290	303	⬆️ +4%
Impressions 👥	28,880	156,240	⬆️ +441%
Crawled Pages 🌐	3,451	5,908	⬆️ +71%

Enhanced Metrics and Insights

AI Citations

Google: 3 citations (+2), covering 3 pages — 📈 growing recognition in AI-powered search engines.
ChatGPT: 5 citations (+5), across 6 pages — 🤝 gaining visibility in conversational AI platforms.
Gemini: 7 citations (+7), on 14 pages — 🌟 expanding indexing and reach.

Backlink Profile

Domain Rating (DR): 29 (+2) — 📊 steady improvement in overall domain authority.
URL Rating (UR): 18 (+5) — ⚡ stronger individual page authority.
Backlinks: 3.2K (+2.7K) — 🛠 massive growth in quality backlinks.
Referring Domains: 244 (+75) — 🌐 an impressive increase in unique linking domains.

Search Performance

Organic Keywords: 4.9K (-2.1K), with 625 in the top 3 (+128) — ✨ maintaining strong rankings for high-value keywords despite fluctuations.
Organic Traffic: 15.6K (+3.8K) — 🚀 significant growth in traffic volume.
Organic Traffic Value: $5.4K (+$1.4K) — 💰 higher ROI from organic efforts.
Paid Keywords: 18 (+11) — 🎯 expanding the effectiveness of paid campaigns.
Paid Traffic: 52 (-5), with a cost of $19 (+$2) — 💡 efficient use of advertising budget.

Results Summary

Adams Internet Marketing helped this client achieve consistent growth in domain strength, traffic, and impressions with optimized strategies.