Fitness Equipment

Fitness Equipment Marketing Case Study — 100% Organic Traffic Growth

Client and brand names have been redacted to protect the privacy of this fitness equipment manufacturer. All performance data, metrics, and results presented are authentic and verifiable.

Company Overview:

Designs, manufactures, and sells strength-training and fitness equipment for home and commercial use.

Growth with Adams Internet Marketing

Before Adams Internet Marketing (September 2023)

After Adams Internet Marketing (October 2025)

Visual representation for all-time growth

Metric	Before (Aug 2023)	After (Oct 2025)	Growth
Referring Domains 🔗	315	1,766	⬆️ +460%
Organic Traffic 🌐	15,128	30,237	⬆️ +100%
Traffic Value 💰	$7,394	$8,871	⬆️ +20%
Organic Pages 📄	185	240	⬆️ +30%
Impressions 👥	288,070	730,730	⬆️ +154%

Enhanced Metrics and Insights

Adams Internet Marketing has driven significant advancements in this client’s online presence and search performance, as shown below:

AI Citations

Google: 3 citations (+2), covering 3 pages — demonstrating growing visibility in AI-powered search engines.
ChatGPT: 5 citations (+5), across 6 pages — positive recognition and indexing in conversational AI platforms.
Gemini: 7 citations (+7), on 14 pages — expanding reach across diverse sources.

Backlink Profile

Domain Rating (DR): 29 (+2) — an upward trend in domain authority, signaling improved trust and relevance.
URL Rating (UR): 18 (+5) — better individual page authority, boosting rankings.
Backlinks: 3.2K (+2.7K) — a robust increase in quality backlinks, reinforcing site credibility.
Referring Domains: 244 (+75) — a surge in unique websites linking to this client, showcasing widespread impact.

Search Performance

Organic Keywords: 4.9K (625 in the top 3, +128) — strong keyword rankings despite minor fluctuations.
Organic Traffic: 15.6K (+3.8K) — a substantial rise in visitors, translating into opportunities for growth.
Paid Keywords: 18 (+11) — effective use of targeted paid campaigns.
Paid Traffic: 52, costing $19 (+$2) — efficient budget management for paid advertisements.

Results Summary

In just under 2 years, Adams Internet Marketing helped achieve massive gains in visibility, traffic, and brand authority — more than doubling traffic and impressions while expanding domain strength nearly 6x.